Identity, Environment Design Consultancy

XLR8 - Indoor Sports Arena

XLR8 is a unique product that successfully merges the frenzied appeal of outdoor sports
with the pace, exhilaration, and flexibility of an indoor format. And in doing so, opens the
flood-gates of health, fitness and entertainment aspirations to people of all ages, regardless
of gender or skill levels. Indoor cricket is the flag-ship game and the identity was to revolve
around that.

Typography: Apart from the identity, we created a custom typo specially for the centre

Environmental Graphics: Carried the same energy. The "Come Play" was a short tag line
we came up with to match the truncated format of all games played at XLR8

Interior Graphics: Logo cut-out for the reception

Environmental Graphics: The "all action" theme carried through

Environmental Graphics: The huge Photo-Op area for tournament winners to pose!

Collateral: T-shirt design for XLR8 staff

Advertisements & Emailers: Curious, unique, exciting communication