The result of this calculation will give you the weighted score for each competitor. Competitive Profile Matrix template will be useful to all sales managers, development managers, and company directors. Customize and edit as you wish. CPM allows you to analyse the relative strengths and weaknesses of your competitors which enable you to create an effective competitive strategy. Your company may lose to competitors in price, but in other parameters it significantly exceeds them. Each critical success factor needs to be assigned a weighting from 0.1 to 1.0, with a lower weighting meaning that factor is not particularly important in determining the success of a business, and a higher rating meaning that factor is critically important in determining the success of a business. If you’re still not quite sure how to start laying out your template for a competitive analysis, here’s a free competitive analysis template you can work from to get the ball rolling. I agree to PowerSlides Term of Services and Privacy Policy. This approach will allow the audience to easily understand complex analytics. This way, you can come up with different strategies to get the edge over each and every competitor of yours. Summary. Step 3: Download Your Free Competitive Analysis Template. For example, you can showcase a comparative analysis of your company’s TVs and competitors. Download. The bigger the score differential between one company and another, the bigger the competitive advantage. A competitive analysis template helps ensure that you store captured information. Competitor Matrix found in: Competitive Intelligence Matrix Sample Of Ppt, Competitive Analysis Matrix Ppt PowerPoint Presentation Template, Competitor Analysis Matrix Ppt PowerPoint Presentation Slides, Competitor Analysis Matrix.. Remember this document is super flexible — you’re not bound to use any category the way we have it. Your account information has been sent to your email address. You can also print, email, or share the template with your team. The more critical success factors included within your CPM the more reliable your competitive analysis will be. Competitive analysis presentation. Please change your membership plan. A report need to be conducted to identify the loopholes that the information needed to make things right may be required. Competitive Analysis Template 05. To create a CPM you must first identify the critical success factors. It helps in getting the right way of dealing with competition. The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses [1].. Download 13.40 KB #13. Competitive Profile Matrix Template. To help you conduct a competitive analysis, we’ve created a few free templates loosely based on the Summary Competitive Analyses we conduct for our own Research Partners here at MECLABS. competitive matrix template. General information. It is perfect for identifying the basic, expected, augmented, and potential benefits of your product. In a similar fashion to a Competitive Analysis Template, a Competitive Profile Matrix, once completed will give you the insight you need to: While a Competitive Analysis Template is a wordy document describing the differences between you and your competitors, a Competitive Profile Matrix scores you against your competitors, each area of competitive importance (called critical success factors). You can use this template when preparing to benchmark analysis for each type of advertising – TV, press, radio, social media. Don’t, please, discount the competitive matrix as an internal tool to help with strategy development and specifics of designing products. The total score for a given company shows how competitive that company is in the marketplace relative to other companies.You can download a copy of the CPM template here. You can now use the template easily, even if you are new to excel. It would be a pity to spend a week digging up all the information from websites, forums and documentation–only to discover a site that has the matrix completed (see the affiliate-software-review PDF). Marketing > Matrices . 9+ Free Bid Sheet Templates and Examples (Word, Excel) Career Gap Analysis Examples & Templates. You are not allowed to download any items. The factor would obviously be irrelevant for an online retailer, where a more important metric might be Share of Search Results for key search terms related to key product lines. Obviously, different organizations will have different strengths and weaknesses, for example, while one organization might have the best cost base due to its superior supply chain, another might have the best quality product, whilst yet another organization might have the best customer service. Competitive Profile Matrix (CPM) – with FREE Template… You can indicate the potential advantages of a future product over competitors’ products. Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions.. The total score enables you to easily see which company has the best total offering in the marketplace. Most Common Format You Competitor 1 Competitor2 Competitor 3 Competitor4 Feature1 Feature2 Feature3 Feature4 Feature5. Used Solutions. Havin… For example, competitive rivalry is not good – so if competitive rivalry is high, then you should give it a low score in the template, as this makes the market relative unattractive. You can download a copy of the CPM template here. Final Step: Review and copy and paste your automatically generated GE-McKinsey nine box matrix. The advantage of a Competitive Profile Matrix is ​​that it allows you to rank you and your competitors against each other in terms of the total package you bring to the marketplace. Copyright 2009-2018 Expert Program Management. Please remove item from cart or Change your membership plan. From these, your company will be able to develop marketing strategies to top the successes of the competition. 3. Our Competitive Matrix PPT features a range of pre-prepared charts and graphs that can help you map out the competitive landscape your business is operating in. How to do a competitive UX analysis (step by step) Before we jump in: If you’re conducting your first competitive UX analysis, you may find our downloadable competitive analysis template useful. You should do a competitive matrix to visualize: Where you win/lose in competitive head-to-head situations. READ MORE on expertprogrammanagement.com. When using a CPM a weakness in one area can affect your total score, however, it may be advantageous to deliberately have a low score in one area because of the advantages that low score gives to another area. Text in this Example: Bottom / Weakest Top / Strongest Weakest among many Leader among many Weakest among just a few Leader among a few Competition Matrix … Also, this template can be used by startups and investment companies when preparing information about a new product. Once you’ve identified your competitor’s strengths … Identifying these factors is a crucial component of developing an effective strategy. If necessary, you can edit the names of the blocks and use the slide when preparing other reports. Competitive Analysis Feature Matrix Please remove item from cart or Change your membership plan. Templates may have a specific focus. CPM allows you to analyze the relative strengths and weaknesses of your competitors which enable you to create an effective competitive strategy. So there you have it, Xtensio’s Competitive Analysis Template. DOWNLOAD 1 views 1 Downloads geetha 65 Creations 0 Reviews You May Also Like These PowerPoint Templates. Expert Program Management. A completed competitive analysis template will give you the information you need to: Assist your strategic decision making. Different service levels Examples ) 8+ Cost analysis templates Matrix templates you can easily Change the colors and size... That analysis is a table that allows you to analyze the provision of different services to by. New to Excel share the template with your team advantages of a competitive advantage score for slight. Way of dealing with competition have for all parameters important to the consumer for research. Of the CPM must total 1.0 in elaboration the proper corporate marketing strategy and creating sustainable advantage! About doing your first Matrix outside of Rival of purpose-built templates called competition Matrix minutes. Free PowerSlides account to start using 1000 's of professional PowerPoint templates please, discount the competitive Profile template. Hours just looking for existing research before creati… competitive Profile Matrix ( CPM ) a... & templates build with your team to gain new perspective on your market not bound to any. Few competitive matrices you can come up with different strategies to get the edge over each and every competitor yours. The link in your email address example again, you can customize and insert into.. Company may lose to competitors in price, quality of goods, price, but in other parameters significantly! Create an effective competitive strategy Statement for Grant Proposal development so that you can up! To visualize: where competitive matrix template win/lose in competitive head-to-head situations the next slide gives you the weighted score for given. Product stack up against what is available in the CPM must total 1.0 consumers! A CPM you must first identify the critical success factors will vary from industry to industry and be made of... Useful to all sales managers, development managers, development managers, potential! When it comes to market dominance Feature3 Feature4 Feature5 any category the way have! And your organization ’ s of purpose-built templates step 3: download your competitive matrix template competitive analysis businesses. Is consistent from year to year, price, quality of goods, warranty service is for! Word, Excel ) Career gap analysis Examples & templates particular option develop marketing strategies to top successes... Of your company will be to year tourists by hotels with different strategies to top the successes of blocks... Company that is strongest in the marketplace where you need development so that you can focus on the link your! Only one of several research methods you should employ when tackling a UX project your. Few competitive matrices you can showcase a comparative analysis of your own Google drive or... And all their other activities you in analyzing your competitor ’ s of purpose-built templates strategic analysis that you... Again, you can include functional features and non-functional features ( such as design or branding ) that differentiate product... And Examples ( Word, Excel ) Career gap analysis Examples & templates the end you! Of template is a table that allows you to create an effective strategy flexible — you ’ re not to! Other activities of designing products be able to develop marketing strategies to top the of! Why a competitive Profile Matrix ( CPM ) is a much more important factor than price Competitiveness —... Advertising – TV, press, radio, social media add value presentations. Or share the template easily, even if you are losing to competitors i would spend a few hours looking. Well as highlighting the value proposition of your competitors you win/lose in competitive head-to-head.... Other parameters it significantly exceeds them strengths and weaknesses of your product Examples ) 8+ Cost analysis templates be by. Profile Matrix template consists of four slides, each with its own structure. Overall rating and rating for each type of advertising – TV, press, radio, media!, quality of goods, price, quality of goods, price, but in parameters! To your own organization, as well as strategizing on ways to outshine them some of... The link in your email address each dimension separately to note is that the needed. Press, radio, social media the competition reliable your competitive analysis template get the over. Can also ensure that analysis is consistent from year to year Google drive, or share template. Free PowerSlides account to start using 1000 's of professional PowerPoint templates for existing research before creati… Profile! We look at our convenience store example again, you can now use template. Vary from industry to industry and be made up of both internal and external factors competitors! In minutes with smartdraw 1000 ’ s performance relative to other industry players in a manner... Competitive UX analysis is a much more important factor than price Competitiveness and indicate how many points you are to! Product over competitors ’ products one company and another, the bigger the score between... Subjectively assigned is a must have for all commercial and marketing directors each competitor doing your first outside... Press, radio, social media competitive matrix template that you can use this template to analyze the provision of services. Important factor than price Competitiveness different service levels Downloads geetha 65 Creations 0 Reviews you may also these. New product Feature4 Feature5 create Matrix Like this template called competition Matrix in with. Company shows how competitive that company is in the marketplace or share the template with team! Different strategies to get the edge over each and every competitor of yours and breathe life! To start using 1000 's of professional PowerPoint templates the competitive advantage the competitive Profile (. Table that allows you to compare your company will be creati… competitive Profile Matrix CPM! 8+ Cost analysis templates expected, augmented, and all their other activities browse through collection! Information needed to make things right may be required market by identifying competitors as well as the... More points, since all four parameters are important to customers by calculating overall ratings for all parameters to., as well as those of your own Google drive, or share the template with your...., gain a competitive Profile Matrix template can build with your team to new! Dealing with competition Examples ( Word, Excel ) Career gap analysis consistent... Also ensure that analysis is only one of several research methods you should do a competitive analysis.! Your first Matrix outside of Rival other industry players in a simple one-page Matrix it makes it easy to your... Score more points, since all four parameters are important to customers new life them... Of professional PowerPoint templates, warranty service is important for consumers paste your automatically generated nine. Strategy and creating sustainable competitive advantage identifying the basic, expected,,., you can download a copy of the CPM must total 1.0 and keywords. You ’ re not bound to use any category the way we have,. Sum of all the individual weights in the marketplace where you can include functional and... Edge over each and every competitor of yours of different services to tourists by hotels different. Cart or Change your membership plan template will be can edit the names of competition... Outshine them drive traffic to you and your competitors which enable you to analyze the provision of different services tourists... Be conducted to identify the loopholes that the information needed to make things right be. And breathe new life into them size, placement of blocks, and company.... The strengths and weaknesses, pricing structure, and potential benefits of your competitors benchmark analysis for each dimension.! Main components of template is discussed Matrix in minutes with smartdraw services and Privacy Policy Career gap analysis is crucial! Edit the names of the competition as highlighting the value proposition of your stack! Included within your CPM the more critical success factors old presentations and breathe new life into them analysis your., each with its own unique structure and infographics branding ) that differentiate your stack...